Here are four tips to make your postcard marketing campaign successful.

1. Keep Your Message Very Brief
Only use your postcard for lead generation. Don’t try to explain all the details just give some teaser information to get your reader to take the next step, which might be going to your website or calling your office or a toll free recorded message.

2. Design Your Postcard in an editorial format. Use all the space you can on the postcard to give the reader an irresistible urge to take the next step. The best way to do this is to make the postcard look like it came from a personal friend. But make sure you use a compelling headline. That will be the most important part of your entire postcard. When you want to send them to a website, show a picture of your  website and if you want to send them to a phone number, make the phone number as big as you can.

3. Don’t spend a lot of money on printing.
But remember, you get what you pay for.  Trying to print them yourself can become costly and may not create the professional results you need. Finding a local printer to  build a one on one business relationship with can be to your advantage. Look for a company that offers high quality digital printing for best results.  Some printers even offer Direct Mail Marketing services. 

4. Make Sure You Send Your Postcard to a Good List of Qualified Prospects
Remember, no matter what type of mailing you’re doing, it’s usually the list that will determine its success. Any in house list will outperform a rented list and if you’re wanting to use a rented list make sure you use a list broker to help you.

Postcards make sense for most any small business and using these postcard marketing tips you won’t go wrong.